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Recent Articles
- Universal Health Coverage
Rough Notes, July 2007
Rick Rivers weighs in on new Great-West Universal Health Care Options plan and how it can improve access for the 46 million Americans without health insurance.
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- New Great-West Product Aims to Boost Employee Take-Up Rates
Managed Care Week, June 25, 2007
Article discusses new Great-West Universal Health Care Options plan and how it is intended to increase the percentage of workers who participate in employer-sponsored health plans by reducing up-front costs.
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- Best practices for the adoption of consumer-directed health plans
closerlook, February 2007
This qualitative study, authored by closerlook, inc., examines the challenges facing carriers in achieving widespread CDHP adoption. It also identifies best practices for achieving adoption and effective utilization of the plans. The study’s authors offer an overview of how Relationship Marketing can maximize carriers’ success and help building loyalty at every touch point on the chain of adoption and utilization. The study has been posted with permission from closerlook.
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- Growth Mode
Benefits Selling, December 2006
Julie McCarter and Megan Spicer weigh in on the rise of consumer-driven plans and the role of cost and transparency.
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